Products for Car / Van / 4x4



History of sponsoring

Continental´s history of sponsoring

  • Even before 1900 Continental fabricated rubber balls
  • First contact with the football took place in the 1920s: Continental manufactured bubbles for leather-made balls
  • First ”Sponsoring“ took place in the 1950s: job offers for Werner Müller and Rolf Paetz, players from Hannover 96 (German Champion in 1954)
  • 1995 - 2000: Sponsor of the UEFA Champions League
  • Since 2003: Sponsor of the FIFA World Cup™ (2006, 2010, 2014)
  • Since 2006: Sponsor of the UEFA EURO™ (2008, 2012, 2016)
  • Further national sponsoring activities (e.g. Spanish and Irish National Team)
Further information

We use cookies on our website. To learn more about how we use cookies and how to change your cookie setting if you do not want cookies on your computer, please see our Cookies Statement. By continuing to use this site you consent to our use of cookies in accordance with our Privacy and Cookie Statement.