September 23rd, 2015, Johor Bahru – Chong Heng Tyres Enterprise, the BestDrive Continental Passenger Car Centre in partnership with Continental Tyre PJ Malaysia Sdn Bhd (CTM) was opened in Johor Bahru, Malaysia on 23rd September 2015.
“The BestDrive Continental Passenger Car Centre empowers our partners with the ability to make use of this brand to become positioned as specialized tyre dealers catering for the premium customer segment, whereby our premium brand attracts premium customers; our global network provides premium products; and we have marketing support that facilitates premium sales efforts. With this in mind, we provide expertise and advice for the setup of a premium BestDrive Continental shop concept, shop layout and customer-friendly tyre-changing and car-service environment.” Said by Mr. Cameron Wilson, Vice President of Marketing & Sales PLT & TT Malaysia, CTM during the opening ceremony of Chong Heng Tyres Enterprise.
In line with the concept of BestDrive centre, Chong Heng Tyres Enterprise provides more comprehensive services compared to normal retail outlets. They offer a range of Continental tyres for passenger car and light truck for customers who demand premium tyres, including ultra high performance vehicle owners who have more discerning needs, both in terms of products and services. With the Dunlop & Viking brands complementing, they too have a range of products for all Malaysian motorists. They offer a wide range of services such as wheel alignment, balancing, nitrogen gas inflation as well as tyre-repairing by a team of well-trained and professional specialists using the latest state of the art equipment. In addition, they are the Continental Approved Tyre Inspector (CATI) which provides instant claim when customers required tyre to be inspected immediately and decision need to be provided on-site.
The BestDrive centre, Chong Heng Tyres Enterprise is more comfortable and spacious with the following complimentary services available, so that customers can have an enjoyable time when waiting their cars being under professional care and it is a good place for car fans to get together talking about their cars:
“In a BestDrive Continental Passenger Car Centre, the customer will feel the unique shopping experience. With the opening of Chong Heng Tyres Enterprise, we have now completed a total of 21 BestDrive Continental Passenger Car Centres throughout Malaysia.” Mr. Cameron Wilson added.
Chong Heng Tyres Enterprise started their first tyre retailing business in 1985 in Taman Sentosa, Johor Bahru in a small shoplot handling all sorts of tyres. Due to the rapid growth of the business, they opened a total of 3 outlets over a period of 30 years and were upgraded to become a member of the BestDrive Continental Passenger Car Centre family this year. “We are proud to be in partnership with Continental, the leading tyre manufacturer in Germany and Europe, to further grow our business together. With the good product offers from Continental and their commitment in quality to grow in Malaysia market, I believe our partnership will give the competitive edge to generate synergistic benefits for both, Chong Heng Tyres Enterprise and Continental Tyre PJ Malaysia Sdn Bhd.” Said by Mr. Bon Chong Heng, Managing Director of Chong Heng Tyres Enterprise.
Continental Tyre PJ Malaysia Sdn Bhd
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tyre manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tyre, and ContiTech. Continental currently employs approximately 200,000 people in 53 countries.
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international tyre manufacturer, automotive supplier, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2013, the corporation generated sales of approximately €33.3 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tyres, and ContiTech. Continental currently employs around 189,000 people in 49 countries.
The Tyre division currently has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility. As one of the world's leading tyre manufacturers, with more than 44,000 employees, the Tyre division achieved sales of €9.6 billion in 2013.
Passenger Car and Light Truck Tyres
Continental is one of Europe's leading passenger car and light truck tyre manufacturers and is the world's fourth-largest passenger car and light truck tyre manufacturer in the original equipment and replacement business sectors. The product development focus of the Continental premium brand is to optimize all safety-relevant characteristics, while simultaneously minimizing rolling resistance.
Continental's Tyre division is an official sponsor of the German DFB Cup, Major League Soccer in the
U.S.A. and Canada, the 2015 Asian Cup in Australia, and UEFA EURO 2016TM in France.
For more information of Continental, please visit www.continental-tires.cn.