Products for Car / Van / 4x4

stage_image

Media Services

Continental Tyre Malaysia appoints Andrea Somorova as Managing Director

27/11/2021

Kuala Lumpur, 27 November 2021. Andrea Somorova has returned to Continental Tyre Malaysia as Managing Director beginning January 2022.  

Andrea Somorova joins from Continental of Taiwan where she was General Manager. She has been at Continental Group for over 23 years, of which 18 years was spent in Asia including a six-year stint in Malaysia from 2004 to 2010.

A native of Slovakia, Andrea Somorova started her career with Continental Group in 1999 in Slovakia. She then moved on to Continental in Germany before assuming managerial roles in Asia including in Malaysia, and other APAC markets.

While in Taiwan, Andrea Somorova steered Continental to achieve the highest brand awareness among its Asia Pacific markets. She also led the team through one of its most challenging periods during the Covid-19 pandemic.

Andrea Somorova attributes her lasting tenure at Continental Group to it being a dynamic company with a nurturing work culture. She said, “It has been an amazing journey for me in Continental Group and the last five years leading the Taiwan business has been nothing short of extraordinary. My experience from Taiwan and beyond will serve me well in Malaysia which presents exciting opportunities for Continental, our team and our customers.”

“I am very excited to return to Malaysia and build on the work done previously. I look forward to guiding Continental Tyre Malaysia on its growth trajectory working closely with our teams on the ground to deliver innovative tyre solutions to our passenger and commercial vehicle customers. I always welcome new ideas from my team and believe that empowering them through trust, collaboration, and clear communication works best to deliver on our shared goals,” she said.  

Andrea Somorova takes over from Samir Gupta who now oversees the India Operations while continuing to head the Central Asia Region Passenger and Light Truck Tyres Replacement Business (PLT RE) at Continental.

According to Samir, Andrea Somorova will play an important part in continuing the excellent service Continental has rendered to its customers in Malaysia. “Her vast knowledge in the region and her familiarity with the Malaysian market will complement the amazing team in Malaysia who I’ve had the privilege to work with over the past two years.”


About Continental

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2020, Continental generated sales of €37.7 billion and currently employs more than 192,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary.

 

The Tyres business area has 24 production and development locations worldwide. Continental is one of the leading tyre manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tyre production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tyres business area includes services for the tyre trade and fleet applications, as well as digital management systems for tyres.

Press Contact

Hor Shalyn
Communication, Digital Marketing & PR Manager (Malaysia)
Continental Tyres Malaysia

 

Continental Tyre PJ Malaysia Sdn Bhd (4296-K)


Phone: 603 7787 8823
Email: shalyn.hor@conti.my

Website: www.continental-tyres.com.my